The Transference Studio Journal

Practical Notes About
Websites, SEO, and Visibility
For YOUR Practice

This is where we share practical notes, honest guidance, and behind-the-scenes thinking for clinicians who want their website to work better without getting buried in tech language.

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Start where you are

You don’t need to read everything. You don’t need to become an SEO expert. And you definitely don’t need to have your whole website figured out before you begin.

This journal is here to help you understand what matters, what can wait, and what might be quietly getting in the way of your website doing its job.

Some articles are practical. Some are strategic. Some are just me pulling apart the small website decisions that make a big difference for clinicians and private practices.

Start with the topic that feels closest to where your website or practice is right now.

Read one of our latest articles.

Close-up of hands typing on a laptop keyboard with a yellow notebook on the desk, representing blogging for private practices

Blogging Statistics for Therapists (2026 Data)

TL;DR In 2023, Ahrefs found 96.55% of web pages get zero Google traffic, and only 1.74% of…

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Accessible Website Design for Healthcare: A WCAG Starter Guide

Accessibility & Design · Private Practice Accessible Website Design for Healthcare: A WCAG Starter Guide A potential…

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How to Show Up in AI Overviews and ChatGPT as a Private Practice

SEO & AI Search · Private Practice How to Show Up in AI Overviews and ChatGPT as…

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