Practical Notes About
Websites, SEO, and Visibility
For YOUR Practice
This is where we share practical notes, honest guidance, and behind-the-scenes thinking for clinicians who want their website to work better without getting buried in tech language.
Start where you are
You don’t need to read everything. You don’t need to become an SEO expert. And you definitely don’t need to have your whole website figured out before you begin.
This journal is here to help you understand what matters, what can wait, and what might be quietly getting in the way of your website doing its job.
Some articles are practical. Some are strategic. Some are just me pulling apart the small website decisions that make a big difference for clinicians and private practices.
Start with the topic that feels closest to where your website or practice is right now.
Read one of our latest articles.
Why Inclusive Design is Secretly Your Best Strategy to Make More Money
When most people hear the phrase “inclusive design,” they usually think of it as a moral checkbox…
5 Easy Steps to Audit Your Website Accessibility (And Avoid Those HHS Penalties)
I’ve spent a lot of time. Too much time, really, looking at the "back end" of websites…
7 Copywriting Mistakes You’re Making (and How They’re Keeping You From a Profitable Private Practice)
Private practice copywriting is one of the most overlooked parts of a therapy website — and the…