Blogging for Therapists: What to Write and How Often

Therapist brainstorming blogging for therapists content ideas on a laptop with a notepad of blog topics

SEO & AI Search · Private Practice Blogging for Therapists: What to Write and How Often You don’t need to write a dissertation every week, and you definitely don’t need to post daily. Here’s how often to actually publish, what to write when your brain is empty, and how to use AI without losing your…

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ACA Code C.3.b: The Testimonial Rule Every Counselor Should Know

A counselor sits at her desk holding her phone with a client review notification glowing above the screen, her other hand paused over her laptop trackpad before deciding whether she can use it.

Ethics & Online Presence · Private Practice ACA Code C.3.b: the testimonial rule every counselor should know ACA Code C.3.b bans counselors from soliciting testimonials from current clients, former clients, or anyone vulnerable to undue influence. But unlike APA and NASW, the 2014 revision added something else: a path for using an unsolicited testimonial, if…

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How to Build a Steady Referral Network Without Feeling Awkward

Practice Growth · Private Practice How to Build a Steady Referral Network Without Feeling Awkward Most networking advice for clinicians sounds like it was written by someone who sells used cars. Networking doesn’t have to feel like selling. Here’s how to build a referral network that feels like coordinating care, not pitching. Transference Studio Research…

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What to Put on Your About Page to Build Instant Credibility

Therapist writing at her laptop with thought bubbles of credentials, client connection, and care, illustrating an about page that builds trust

Social Proof & Trust Building · Private Practice What to Put on Your About Page to Build Instant Credibility Your About page is almost always the second most visited page on your website, and most private practice owners get stuck writing it. Here’s how to give visitors a reason to trust you, without sounding like…

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